Don’t know where to start?

Tap into your audience and find unexpected influencers to be the hero of your next story.

Spotting the jewel in a bucket of stones

You know there are people in your business with all kinds of hidden talents – but how do you find them?

Curiosity and journalistic habits don’t come naturally to all of us. It’s too easy to stay in your bubble and rely on favourites you always use or reach out to leaders ‘because they have to answer’. But front-line voices are always going to ring out truest and share the authentic experience of your people (while driving your message home).

With practical exercises to help these habits stick, we’ll figure out how to take more than a single bite of your story’s cherry and unpick every angle.

You’ll learn:

  • how to find and collect great stories

  • how to choose the right one for the right moment

  • how to tap into your curiosity

  • and make the most of every angle.

What people are saying

  • “We practised finding gems and crafting narratives with authenticity and emotion.

    “Elle ran a series of fantastic workshops for us, delving into the psychology of storytelling, the role of an internal journalist and tips to polish up our writing skills. Short and engaging with lots of exercises: great for anyone looking to master impactful messaging.”

    Natalie Nash, Employee Comms Manager, De Beers Group

  • “A joy – Elle offers candid and heartfelt insights on how a different approach can enliven copy of all kinds.

     “I’ve worked in communications for over a decade and always leave our sessions with something interesting to ponder, along with a sense of new possibilities for my own output and a huge smile on my face thanks to Elle’s warm sense of humour, well-placed words of encouragement and all-round engaging personality.”

    Ian Snow, Senior Internal Comms, Pinsent Masons

  • “A workshop with Elle is a brilliant way of reigniting your writing spark.

    “She brings such enthusiasm, insight, and knowledge to the table. After a short session, she’s helped you find new ways of working through your writing challenges. So, so helpful!”

    Miriam Ryan, Corporate Affairs, De Beers Group

  • “Elle is an unstoppable force of nature and an absolute joy to work with.”

    “Not only has her expert guidance improved my writing no end, but her enthusiasm is infectious – her passion for the craft shines through in every interaction and has made me aim higher and dream bigger. I routinely ask myself: ‘What would Elle do?’”

    Joel Arnold, Creative Guy, The Law Society

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